Copywriting FAQs

The mysteries of the (copywriting) universe revealed.

What is copywriting?

Copywriting is the ‘language’ businesses use to talk to their customers.

It is the patter in adverts, the headlines in direct mail, the story in leaflets – and the difference between a dull string of letters and writing that truly excites. And that’s just for starters.

Good copywriting appeals in seconds and lasts a lifetime, making customers care about you, just as you care about them. It increases your business’s productivity, helps define your company, and reinvigorates your staff, your customers, and you as business men and women.

Find out more on What We Can Do For Your Business.

How much will it cost me?

Many agencies charge a flat rate, no matter what the job. We don’t work like that.

We’ll discuss your needs, not what we want to sell you; what you can afford, not what we want to charge. And we price every job individually – guaranteeing you the very best rate.

Because we’re a unique multi-disciplinary collective, we’re sure to have a copywriter with the particular skills and experience your job requires. With our collective – and individual – expertise on board, you can take our words for it.

Can’t I do it myself?

The benefits of having a good writer are too numerous to list, even for a copywriter good at writing lists.

Put simply, we find your USP, tell your story to personalise your business, and write in a way that appeals to your customers. Are you doing all that? And are you doing it in a cost-effective, timely and persuasive way?

Remember, good copywriting doesn’t only speak to the customers you’ve already got, but to new customers as well. Use it to help your business speak in more than words.

Still not sure? Find out Who Needs A Copywriter?, how we make your business work smarter, not harder with Writing That Means Business, and What We Can Do For Your Business.

When do I pay?

Your first draft is just that. Any changes, amendments or overhauling you want done, we’ll do.

So you pay when – and only when – you’re absolutely satisfied with the results.

How is Life Is Scripted different from other copywriting agencies?

Firstly, we’re not an agency at all, but a Freelance Collective.

Agencies have staff writers whose in-trays get filled according to how empty they are, not how qualified they are for the job. We don’t work like that.

Being a Collective means we have diverse, multi-disciplinary copywriters matched to your job by their skills. Best of all, we work together because we choose to, not because our desks happen to be next to each other, meaning that we focus on your needs, your business, and reaching your customers.

Whatever you need saying, we’ll find the words for it. And we’ll make sure they get read.

What’s your specialty?

As a collective of arts professionals with diverse and expert knowledge we specialise in, well… just about everything.

For other copywriters that would be a hollow statement. But we keep saying it. We’re unique.

How long does copywriting take?

It depends on the job. But because Life Is Scripted is a Freelance Collective, with new arts and business professionals joining all the time, we’re never too busy. There’ll always be one of our members ready for your job.

What’s more, we price your job according to your budget and your needs, and work closely with you to provide a realistic timeframe.

But that’s not to say we’re not quick and efficient. Because we’re that too.

Will you visit us?

Although based in the South East, we’ll visit you wherever you are – whatever it takes to get the job done right. But these days most copywriting is done remotely.

Our Director, Christophe Philipps MA, will discuss with you your needs, expectations and budget, and keep costs down by doing as much as possible by email.

But we at Life Is Scripted like the personal touch too, and are happy to visit you to brainstorm face to face. Contact us and we’ll get the ball rolling.

Life Is Scripted. Let’s write it together.